狮动设计以“夫信”字为核心,直接传递“诚信、信任”,这是金融财务领域的基石,强化了“以信立业”的品牌价值观,符合金融机构对“公信力”的极致追求,金色在金融领域直接关联“财富、高端、价值”,暗示集团业务与资本、资产相关,传递出“专业管理财富、创造价值”的定位,与金融财务的核心诉求(如资产增值、价值管理)高度契合。整体通过色彩(红金=稳健+财富)、图形(结构+货币符号=规范+金融属性)、文字(“信”+稳重字体=诚信+专业)的三重维度,构建了一个高度契合金融财务领域核心诉求的视觉系统:既传递了“合规、稳健、专业”的理性特质,又通过“信”的价值观和温暖色调增强了情感认同。
Lion design takes the word "Fu Xin" as the core and directly conveys "honesty and trust", which is the cornerstone of the financial field, strengthens the brand value of "building a business by faith" and conforms to the ultimate pursuit of "credibility" by financial institutions. Gold is directly related to "wealth, high-end and value" in the financial field, suggesting that the group's business is related to capital and assets, and conveys "professional management of wealth and creation of value" As a whole, through the triple dimensions of color (red gold = stability+wealth), graphics (structure+currency symbol = specification+financial attributes) and characters .


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