狮动设计以“尚”字为视觉核心,线条的几何化变形,赋予其建筑般的立体感,通过建筑元素的抽象化(飞檐、方庭)传递东方韵味,金色作为主色调,既呼应传统宫廷建筑的尊贵感,又通过低饱和度的“香槟金”呈现现代轻奢质感,符合高端酒店的定位。而标志中的“方”与“圆”可视为“山水之间的居所”——圆形为“天”,方形为“地”,飞檐为“依山而建”,暗合“天人合一”的东方居住理想,精准传递出“东方雅致、现代轻奢”的酒店形象。
Lion design takes the word "Shang" as its visual core, giving it an architectural three-dimensional sense through the geometric deformation of lines, conveying the oriental charm through the abstraction of architectural elements (cornices and square courtyards), and gold as the main color, which not only echoes the sense of dignity of traditional palace buildings, but also presents a modern light and luxurious texture through "champagne gold" with low saturation.


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