狮动设计以“禧”字为主体,采用篆书笔触的线条化处理,禧”字(文化层):以“吉祥、安康”的寓意切入,突出健康的生活方式属性;“灸”:通过艾条的视觉符号直接点明“艾灸”的核心服务,烟雾的动态感暗示“传统疗法的生命力”;“堂”与窗棂/环形(空间层):用窗棂和环形构建“堂屋、馆所”的空间联想,传递“专业场所”的信任感。主色调采用墨绿色,既呼应艾草的自然色泽,又传递“沉稳、健康、专业”的品牌调性;整体选取“窗棂-文字-艾条”三个核心意象,通过线条、色彩、构图的整合,让消费者在短时间内建立“传统中医艾灸馆”的认知。同时,“禧”字的吉祥寓意与“灸”的疗愈功能结合,兼顾了品牌的情感价值与实用价值。
Lion design takes the word "Xi" as the main body and adopts the line processing of seal script strokes.The word "Jubilee" (cultural layer): with the meaning of "auspiciousness and well-being", it highlights the attributes of healthy lifestyle; "Moxibustion": the core service of "Moxibustion" is directly pointed out through the visual symbols of moxa sticks, and the dynamic sense of smoke implies "the vitality of traditional therapy"; "Hall" and window lattice/ring (spatial layer): Use window lattice and ring to construct the spatial association of "hall and library" and convey the trust of "professional place". The main color is dark green, which not only echoes the natural color of wormwood.



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