狮动设计采用以文字为载体,暗藏产品符号。“荔”(Li):设计成类似枝叶的线条,带有轻微的弯曲弧度,既保留了文字识别性,传递“鲜果”概念;“力”字用圆润的曲线替代棱角,柔化了字体,与饮品的“软糯、顺滑”口感形成联想。字体风格:圆润+手写感,贴近年轻化定位。整体采用无衬线圆角字体,笔画粗细均匀且带有手写笔触,既保证了现代简约的美感,又传递出“新鲜手作”的温度。选用低饱和度的绿色,既是水果的自然色彩联想,又传递出“健康、低糖、清爽”的产品理念,将“产品核心”“口感”“品牌调性”浓缩在极简的视觉语言中,做到了“形简意丰”。
Lion design uses words as the carrier and hides product symbols."Li": designed as a line similar to branches and leaves, with a slight curvature, which not only retains the character recognition, but also conveys the concept of "fresh fruit"; The word "Li" replaces the corners with rounded curves, which softens the font and is associated with the "soft and smooth" taste of drinks. Font style: roundness+sense of handwriting, close to young positioning. As a whole, sans-serif rounded-corner fonts are used, and the strokes are even in thickness and have handwritten strokes, which not only ensures the modern and simple aesthetic feeling, but also conveys the temperature of "fresh hand-made". Choosing green with low saturation is not only the natural color association of fruit.


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