狮动设计以“鼎”为原型，通过几何化线条勾勒出器物的对称结构，“鼎”作为中国传统文化中象征“厚重、权威、基业稳固”的符号，与重工机械行业追求“坚固耐用、承载力量”的核心价值高度契合，既传递出企业对品质的承诺，又赋予品牌文化厚重感。选用金属光泽的金色，既呼应重工机械常见的金属材质，又通过高饱和度色彩提升视觉冲击力，传递“高端、可靠”的品牌定位，整体通过文化符号的抽象转化，既保留了行业属性的“硬核”特质，又借助“鼎”的文化内涵赋予品牌情感温度与记忆点，实现“传统与现代”“力量与智慧”的平衡。
Lion Design takes Ding as the prototype, and outlines the symmetrical structure of objects through geometric lines. Ding, as a symbol of "massiness, authority and solid foundation" in China traditional culture, is highly compatible with the core value of "firmness, durability and bearing strength" pursued by heavy machinery industry, which not only conveys the commitment of enterprises to quality, but also endows brand culture with a sense of heaviness. The choice of metallic gold not only echoes the common metal materials of heavy machinery, but also enhances the visual impact through high saturation colors, conveying the brand positioning of "high-end and reliable".
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