狮动设计将字体设计“圆而不滑，弯而不曲，富有美感”。犹如是食物在舌尖上舞动的韵律的视觉化呈现。每一处笔画的转折都恰到好处，给人以和谐、舒适之感，外框深意 “天圆地方”的外框设计，赋予“申际良品”“诚信为本，精选好货”的内涵。而“天圆地方”的外框好似一个守护者，向消费者承诺这里的食品是经过精心挑选、品质上乘的，如同一个可靠的伙伴，让消费者在选择食品时多了一份安心,“良”字用绿叶形式点缀，直接将“绿色健康”的理念烙印在消费者心中。整体独特且富有内涵的设计，让品牌在消费者心中留下深刻印象，在琳琅满目的食品货架中，“申际良品”会因为这个设计而更容易被消费者记住。
Lion design makes the font design "round but not slippery, curved but not curved, full of beauty". It is like a visual presentation of the rhythm of food dancing on the tip of the tongue. Every turn of strokes is just right, giving people a sense of harmony and comfort, and instantly catching consumers' sight, just like a delicious food with good color and fragrance attracts diners at first sight. The outer frame has a profound meaning of "a perfect place" and gives the connotation of "Shen Ji Liang pin" and "honesty-oriented, selecting good goods". The outer frame of "Tianyuan Place" is like a guardian, promising consumers that the food here is carefully selected and of high quality. As a reliable partner, it gives consumers more peace of mind when choosing food.
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