狮动设计以电信品牌经典的“∞”(无限符号)为基础框架,巧妙将其轮廓变形为咖啡杯的杯身与手柄,这种“一语双关”的设计既保留了电信品牌的视觉基因,又通过形态联想植入咖啡品类属性,实现了“电信”与“咖啡”的符号级融合,降低了品牌认知成本。“咖啡豆与阳光相结合,寓意品牌发展,蒸蒸日上”,电信作为通信科技品牌,跨界咖啡赛道本质是“科技服务生活”的场景延伸,LOGO通过“理性符号(无限符号、蓝色)”与“感性符号(咖啡杯、阳光、水滴)”的融合,传递“科技赋能日常,让生活更有温度”的品牌主张。
Lion design is based on the classic "∞" (infinite symbol) of telecom brand, and skillfully transforms its outline into the cup body and handle of coffee cup. This "pun intended" design not only retains the visual gene of telecom brand, but also implants the coffee category attribute through morphological association, thus realizing the symbolic integration of "telecom" and "coffee" and reducing the brand cognitive cost. "The combination of coffee beans and sunshine means that the brand is developing and prospering". As a communication technology brand, the cross-border coffee track is essentially an extension of the scene of "science and technology serving life".



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