狮动设计采用毛笔书法字体,笔画舒展灵动,“幽草”二字结构紧凑,笔画如草木藤蔓交织,体现“幽”的深邃与“草”的生机;“涧”字则以开阔的笔法收尾,形成“草木生于山涧,水流滋养万物”的画面联想,暗合矿泉水“自然孕育、生态纯净”的品牌定位。“幽草涧”标志通过书法艺术与自然意象的深度绑定,将矿泉水的“水源地环境(山涧)、产品属性(流动、纯净)、品牌价值(自然、高端)”浓缩为可感知的视觉语言。
Lion design adopts the brush calligraphy font, and the strokes are flexible and flexible. The word "Youcao" is compact in structure, and the strokes are intertwined like vegetation and vines, reflecting the profundity of "Youcao" and the vitality of "Caocao". The word "Jian" ends with an open brushwork, forming a picture association of "vegetation is born in a mountain stream, and water nourishes everything", which coincides with the brand positioning of mineral water "naturally bred and ecologically pure".


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