标志以灵动青蛙IP为核心，大眼笑脸与奔跑姿态传递“哇哇”惊喜与活力，呼应“来购”行动力。绿色主调象征自然、生机与信赖，圆润字标强化亲和购物体验。整体造型巧妙融合购物与社交分享属性，展现平台“边买边分享”的快乐生态，打造年轻、趣味、互动的新零售符号。
The lively frog mascot, with big smiling eyes and a running pose, conveys surprise, joy and dynamic shopping action. The green palette suggests freshness, vitality and trust, while rounded typography enhances friendly appeal. The design seamlessly blends shopping and social sharing, reflecting a “buy and share” happy ecosystem. It builds a youthful, fun and interactive retail brand symbol.
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