狮动设计以戴着复古飞行头盔的公鸡，硬核工业风的“机械感”与炸鸡的“烟火气”形成趣味碰撞。公鸡眼神锐利、嘴角叼烟的细节，赋予角色“专业老炮儿”的性格，暗喻品牌对炸鸡工艺的自信，打破传统炸鸡品牌“可爱”或“卡通”的同质化形象。头盔金属铆钉、护目镜反光等元素强化“机械”主题，与“鸡械师”名称高度呼应。整体以黑、棕、米黄为主色调：黑色沉稳、棕色贴近炸鸡的焦香质感，米黄（头盔颜色）增加复古温暖感，更赋予品牌人格化魅力，让消费者在记住形象的同时，主动联想“这家炸鸡可能很专业、很有态度”。
Lion design is a rooster wearing a retro flying helmet, and the "mechanical sense" of hard-core industrial wind and the "fireworks" of fried chicken form an interesting collision. The details of the cock's sharp eyes and cigarette in his mouth endow the character with "professional mr. six", which is a metaphor for the brand's confidence in fried chicken technology and breaks the homogenization image of the traditional fried chicken brand "cute" or "cartoon". Elements such as helmet metal rivets and goggles reflect light to strengthen the theme of "machinery", which highly echoes the name of "chicken mechanic". Overall, black, brown and beige are the main colors: black is calm, brown is close to the burnt texture of fried chicken, beige (helmet color) adds retro warmt.
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