标志以负空间设计手法,将游动的鱼形与翻滚的水浪巧妙融合于圆形之中,直观传达餐饮行业的鲜美属性与“渔”文化。深绿色调象征食材的生态、健康与原产地直供的天然品质,契合现代人对绿色饮食的追求。“渔友记”字体稳重且具亲和力,寓意以鱼为媒,记录好友相聚的美味时光。整体视觉简约生动,传递出新鲜、地道、欢乐的品牌餐饮体验。
The logo cleverly integrates a swimming fish and rolling waves within a circle using negative space, intuitively conveying the freshness of the food and fishing culture. The dark green palette symbolizes eco-friendly ingredients and natural quality, meeting the modern demand for healthy dining. The font is stable yet friendly, implying gathering with friends to record delicious moments. The simple and vivid design delivers a brand experience focused on freshness, authenticity, and joyful dining.


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