标志以“下楼玩”三字为核心，通过趣味化字体变形传递轻松户外理念：“下”字化作阶梯，“楼”字稳重，“玩”字末笔飞扬如奔跑轨迹，橙色点缀象征活力与阳光。整体绿色主调呼应自然与健康，底部“XIALOUWAN”强化品牌识别。设计打破常规，用童趣笔触激发都市人走出家门、即刻运动的冲动，完美契合轻户外、社交化、即时参与的运动新趋势。
The logo reimagines “XIALOUWAN” through playful typography: “下” becomes stairs, “楼” stands solid, and “玩” ends in a dynamic flourish — symbolizing movement, spontaneity, and joy. Orange dots add energy and sunlight; green dominates to evoke nature and health. The clean “XIALOUWAN” base ensures brand recall. Designed to break conventions, it sparks urban dwellers to step outside and play instantly — perfectly aligned with trends in light outdoor, social, and on-demand recreation.
扫码或拨打添加客服微信
