标志以抽象字母“W”为核心，融合金色与深绿双色，金色象征尊贵服务与温暖体验，深绿代表稳健、自然与可持续理念。图形中负空间巧妙勾勒出建筑轮廓，暗喻酒店空间的包容与层次。下方“维森酒店集团”字体沉稳大气，英文“WESON HOTEL GROUP”强化国际识别。整体设计兼具现代感与人文温度，传递高端、信赖、舒适的旅居体验。
The logo centers on an abstract “W” in gold and deep green — gold signifies premium service and warmth, while green reflects stability, nature, and sustainability. Negative space subtly suggests architectural form, hinting at spacious, layered hospitality. Below, the Chinese name conveys authority, while “WESON HOTEL GROUP” ensures global recognition. Clean, balanced, and emotionally resonant, it delivers a message of refined comfort, trust, and modern luxury for travelers.
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