标志以萌趣兔子头像为核心，圆润轮廓搭配闪亮星星眼与微笑表情，传递温暖、治愈与童真感，精准契合毛绒玩具与手办收藏者的情感需求。粉红色调柔和亲和，强化品牌可爱属性。右侧“buluban 布鲁班”采用手写风格字体，轻盈活泼，增强记忆点与亲和力。整体设计融合IP化视觉与产品属性，打造高辨识度、强情感连接的品牌形象，适合年轻群体及潮玩爱好者。
The logo centers on a cute rabbit head — round, sparkling eyes with a star highlight, and a gentle smile — evoking warmth, comfort, and childlike joy, perfectly matching plush toys and collectible figures. Soft pink enhances approachability and charm. Beside it, “buluban” is rendered in playful handwritten-style type, light and memorable, boosting brand affinity. The design blends IP-inspired visuals with product identity, creating high-recognition, emotionally resonant branding ideal for youth and pop-toy collectors.
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