标志以敦煌壁画中的祥云与飞天飘带为灵感，抽象演化成流动的“月泉”形态，暗合“月泉拾光”之名。深棕色调致敬千年石窟的沉稳与历史厚重感，底部“敦煌”篆刻印章强化地域文化基因。整体造型如泉涌、似流云，寓意时光沉淀与人文拾萃。中英文字体温润典雅，传递“在敦煌光影中，拾取千年诗意”的品牌意境，适合文旅体验、文创衍生或非遗传承项目。
Inspired by Dunhuang murals — auspicious clouds and flying ribbons — the logo abstracts into a flowing “moon spring” form, echoing the brand name “Yuequan Shiguang.” Deep brown evokes ancient grottoes’ solemnity and heritage; the seal-style “Dunhuang” stamp anchors cultural identity. The shape suggests gurgling water or drifting clouds — symbolizing time-honored stories and curated beauty. Warm, elegant typography conveys “Gathering Millennia of Poetry in Dunhuang’s Light.” — perfect for cultural tourism, creative products, or intangible heritage initiatives.
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