标志以火焰与携手的人形巧妙融合，左侧红色形似燃烧的火焰，象征热情、奉献与供销事业的蓬勃生命力；右侧金黄双人与流线交织，寓意互助、合作与共助精神，传递“供销共助”的核心价值。黑体“供销共助”及拼音“GONG XIAO GONG ZHU”稳重清晰，强化识别与传播。整体色彩鲜明、动感十足，既体现传统供销的红色基因，又展现新时代协作共赢的活力，塑造亲民、可靠、充满温度的民生服务品牌形象。
The logo combines a flame motif with two stylized figures holding hands — red on the left evokes passion, service, and vitality; golden yellow on the right symbolizes collaboration, mutual aid, and unity. The bold Chinese characters “供销共助” with pinyin ensure clarity and accessibility. Vibrant colors and dynamic flow reflect both heritage and modern partnership. It communicates “Together We Supply, Together We Assist” — a warm, trustworthy, and energetic brand identity for public service and community cooperation.
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