标志采用经典圆形徽章构图，外环以中英双语标注“财经与旅游学院”及建院年份“1960”，彰显深厚的历史底蕴与国际化视野。中心图案巧妙融合打开的书本与蜿蜒道路，象征知识探索与旅途通达，呼应财经与旅游双学科的交叉融合。整体选用沉稳紫色，传递智慧、优雅与学术权威。下方中英文名称采用清晰无衬线字体，强化现代识别度。设计既体现学院六十年育人积淀，又展现面向未来的开放姿态，契合高等教育机构“知行合一、经世致用”的办学理念。
The logo features a classic circular seal with bilingual text encircling “School of Finance and Tourism” and founding year “1960,” reflecting academic heritage and global perspective. At its core, an open book intertwined with a winding path or river symbolizes knowledge exploration and travel connectivity — embodying the fusion of finance and tourism disciplines. Deep purple conveys wisdom, elegance, and scholarly authority. Below, clean sans-serif typography enhances modern readability. This design honors six decades of education while projecting forward-looking openness, aligning with the mission: “Integrating theory and practice, cultivating global-ready professionals.”
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