狮动设计将品牌名“MAG”采用了非常圆润、饱满的字体，像充气的气球或圆滚滚的冰淇淋球。这种无棱角的形态在心理学上代表着“安全、亲切、快乐”，非常符合甜品带给人的情绪价值。Gelato”采用了连笔的手写体，且带有红色描边，这种风格带有一种“复古招牌”的味道，增加了一份手工制作的匠心感和人情味。这款MAG Gelato的品牌标志设计，堪称将“食欲感”与“文化符号”完美融合的典范，通过字体本身的造型和质感，更通过光泽、流动感和色彩，调动了观众的味觉（甜）、触觉（滑）和文化记忆（意大利）。它让人看一眼就觉得“这一定很好吃。
Lion design uses the brand name "MAG" in a very round and full font, like an inflatable balloon or a round ice cream ball. This angular form represents "safety, kindness and happiness" in psychology, which is very in line with the emotional value brought by dessert. Gelato "uses Lian Bi's handwriting with red strokes. This style has a taste of" retro signboard ",adding a hand-made sense of ingenuity and human touch. The brand logo design of this MAG Gelato is a model of the perfect integration of "appetite" and "cultural symbols". Through the shape and texture of the font itself, it also mobilizes the audience's taste (sweetness), touch (smoothness) and cultural memory (Italy) through luster, fluidity and color. It makes people think at a glance, "This must be delicious.
扫码或拨打添加客服微信
