狮动设计通过色调在视觉上与“草本”、“自然”、“润肺”(产品的功效)直接关联,同时色彩本身就自带一种复古、冷静和贵族气息。产品名称使用了经过设计的衬线体(,笔画刚劲有力,既有传统书法的韵味,又符合现代平面设计的精致感。同时提取了中式窗棂或回纹的几何线条概念,用极简的金色细线勾勒在边框上。整体采用了经典的居中对称构图,这是中式美学中最讲究“正气”和“稳重”的布局方式,非常符合医药产品需要的严谨感。
Lion design is directly related to "herb", "nature" and "moistening lung" (the efficacy of the product) visually, and the color itself has a retro, calm and aristocratic atmosphere. The product name uses the designed serif (,the strokes are strong and powerful, which not only has the charm of traditional calligraphy, but also conforms to the exquisite sense of modern graphic design. At the same time, the concept of geometric lines of Chinese window lattice or palindrome is extracted and outlined on the border with minimalist golden thin lines. As a whole, the classic symmetrical composition is adopted, which is the most important layout mode of "righteousness" and "steadiness" in Chinese aesthetics, which is very in line with the rigor of medical products.


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