狮动设计将传统采参（放山）的完整工序，全部藏进了一棵松树的造型里：松树本身就是东北深山的标志性符号，和人参“生于长白山林”的产品属性天然契合；远看是苍劲青松，整体端庄大气，近看能在枝桠间读出采参完整流程——从安营压戗子、喊山、棒槌锁，到抬参、还愿，把老采参人的行业传统自然融入图形，通过这些采参传统行话，直接把“正宗吉林参茸、传承老派采参文化”的品牌认知传递出来，自带厚重的专业、正宗感。
Lion design hides the whole process of traditional ginseng picking (mountain setting) into the shape of a pine tree: the pine tree itself is the symbolic symbol of the deep mountains in Northeast China, which naturally fits with the product attribute of ginseng "born in Changbai Mountain forest"; From a distance, it is a vigorous pine tree, which is dignified and atmospheric as a whole. From a close look, it can read out the whole process of ginseng collection from the branches-from camping, shouting mountains, and locking with a wooden stick, to raising ginseng and wishing, and naturally integrating the industry traditions of old ginseng collectors into graphics. Through these traditional jargon of ginseng collection, the brand awareness of "authentic ginseng antler in Jilin and inheriting the old-school ginseng collection culture" is directly conveyed.
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