狮动设计采用“可识别的自然元素”精准传递香调与成分，让消费者“一眼读懂产品卖点”：核心符号（标签中心）： 圆形主标内融合了三种关键元素—— 茉莉：直接暗示“主香调”（茉莉是经典的清新花香，符合“香氛沐浴露”的核心卖点）； 玫瑰（玫瑰的甜润平衡茉莉的清冽，提升香氛的层次感）； 柠檬：暗示“清爽感”，传递“清洁同时提亮”的功能）； 点缀了松枝、桂子，进一步强化“天然植物萃取”的概念。用“可视化的自然符号”，把“香氛”这种抽象的“感官体验”转化为具体的“视觉记忆。
Lion design uses "recognizable natural elements" to accurately convey the fragrance and ingredients, so that consumers can "read the selling point of the product at a glance": core symbol (label center): three key elements are integrated in the circular main label-jasmine: directly implying the "main fragrance" (jasmine is a classic fresh flower fragrance, which conforms to the core selling point of "fragrance shower gel"); Rose (the sweetness of rose balances the coolness of jasmine and enhances the layering of fragrance); Lemon: implies "refreshing feeling" and conveys the function of "cleaning and brightening"); The concept of "natural plant extraction" is further strengthened by embellishing pine branches and cinnamon seeds. Using "visual natural symbols", the abstract "sensory experience" of "fragrance" is transformed into concrete "visual memory".
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