狮动设计采用敦煌文化为核心场景，显目主色调，搭配实物图，直观展示产品形态；卡通人物，表情生动，增加画面的活泼感与亲和力；通过“品牌标识+产地标签+产品特点”的清晰信息层级，快速传递了“是什么、来自哪里、为什么好”的核心信息，符合消费者对“特产”的认知逻辑。整体通过特产包装与地域元素的融合，场景设定在敦煌石窟内，通过壁画、建筑与道具的组合，构建了浓郁的地域文化氛围：生动呈现了的产品形象与文化内涵，整体设计既突出了地方特色，又具有较强的视觉吸引力。
Lion design takes Dunhuang culture as the core scene, highlights the main color, and shows the product form intuitively with the physical map; Cartoon characters, vivid expressions, increase the liveliness and affinity of the picture; Through the clear information hierarchy of "brand identification+origin label+product characteristics", the core information of "what is it, where it comes from and why it is good" is quickly conveyed, which is in line with consumers' cognitive logic of "specialty". As a whole, through the integration of specialty packaging and regional elements, the scene is set in Dunhuang Grottoes, and through the combination of murals, buildings and props, a rich regional cultural atmosphere is constructed: the product image and cultural connotation are vividly presented, and the overall design not only highlights the local characteristics, but also has strong visual appeal.
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