狮动设计直接把「产地」（冰川）和「生产者」（牧民）绑定，瞬间让人联想到「高原、天然、散养」的牦牛肉属性。而最核心的牛头视觉，更是「秒懂」的符号：牛角的曲线、头顶的红棕色毛发，完全还原了牦牛肉的「原料本真」，让消费者第一眼就认出「这是牦牛肉，不是普通牛肉」；牛头脸上的民族花纹（几何折线、卷草纹、蓝绿主调），既增加了「文化厚重感」，又暗示「地道民族风味」——等于用视觉告诉消费者：「这不是工业化生产的零食，是有传承的特色美食」。满足了现代人对「慢生活、原生态」的向往。
Lion directly combines the "origin" (glacier) with the "producer" (herder), which instantly reminds people of the yak meat attributes of "plateau, nature and free range". The core vision of the bull's head is the symbol of "second understanding": the curve of the horn and the reddish-brown hair on the top of the head completely restore the "raw material" of yak meat, so that consumers can recognize "this is yak meat, not ordinary beef" at first sight; The ethnic patterns (geometric broken lines, grass-rolling patterns, and blue-green theme) on the face of the bull's head not only increase the "cultural sense", but also imply the "authentic ethnic flavor"-which is equivalent to visually telling consumers: "This is not an industrialized snack, but a unique food with inheritance". Satisfied modern people's yearning for "slow life and original ecology".
扫码或拨打添加客服微信
