狮动设计采用浅蓝+白，像把“帕米尔高原的天空、冰川、草地”搬了过来——浅蓝是高原的天，白是雪山的雪，绿是山脚的草。这种色调本身就带“干净、纯粹”的心理暗示，完美匹配“清卤”的工艺定位。背景的山脉图案是关键：用简洁的线条勾勒出雪山轮廓，没有复杂的细节，但“帕米尔高原”的地域感瞬间拉满——消费者看到山脉，立刻会联想到“牦牛肉生长在高海拔、无污染的环境里”。牦牛是“正面站姿”，重点突出“浓密的毛”和“粗壮的牛角”——这是牦牛肉的“视觉IP”，哪怕不看文字，消费者也能立刻认出“这是牦牛肉”；插画的“风格”：用蓝白双色线描，像“老报纸上的版画”，既有“传统工艺”的厚重感，又不会显得过时，符合“清卤”这种“经典卤味”的定位。这就是“好设计”的力量：不用说话，就能让产品“自己介绍自己。
Lion design adopts light blue+white+green, which is like moving "the sky, glaciers and grasslands in Pamirs"-light blue is the sky in the plateau, white is the snow in the snow-capped mountains, and green is the grass at the foot of the mountain. This color tone itself has a psychological hint of "cleanliness and purity", which perfectly matches the technological orientation of "clearing brine". The mountain pattern in the background is the key: the outline of the snow-capped mountains is outlined with simple lines, without complicated details, but the regional sense of "Pamirs" is instantly full-when consumers see the mountains, they will immediately think that "yak meat grows in a high altitude and pollution-free environment". Yak stands in a "frontal posture", emphasizing "thick hair" and "thick horns"-this is the "visual IP" of yak meat, and consumers can immediately recognize "this is yak meat" even without reading the words; The "style" of illustration: blue and white line drawing, like "prints in old newspapers", not only has the heavy feeling of "traditional craftsmanship", but also does not appear outdated, which is in line with the positioning of "clearing halogen" as a "classic halogen flavor". This is the power of "good design": products can "introduce themselves" without speaking.
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