狮动设计采用橙红色+米黄色的组合,是典型的“产品-色彩”强关联设计:橙红色:直接对应橙子的果色,瞬间唤醒“新鲜、甜蜜、阳光”的味觉联想,同时橙红色在中国人的审美中自带“热闹、喜庆”属性,完美契合“礼品”的场景需求(;米黄色:作为底色过渡,模拟了橙子果皮的柔和质感,既中和了橙红色的跳跃感,又增添了“温暖、高端”的层次感;橙子+枝叶插画采用“线描+浅浮雕”风格,橙子的轮廓清晰、果皮纹理细腻,枝叶的走向与主 logo 的曲线形成“视觉流动”,既传递了“新鲜、自然”的产品特质,又平衡了整体布局。成功将“一个橙子礼盒”打造成了“传递心意的载体”,既符合“礼品”的场景需求,又强化了品牌的“高端、自然”形象。
Lion Dance Design adopts the combination of orange red and beige, which is a typical product-color design with strong correlation: orange red: it directly corresponds to the fruit color of orange, instantly arouses the taste association of "fresh, sweet and sunny", and at the same time, orange red has its own "lively and festive" attribute in Chinese's aesthetics, which perfectly fits the scene demand of "gift" (; Beige: As a transition of background color, it simulates the soft texture of orange peel, which not only neutralizes the jumping feeling of orange red, but also adds a "warm, high-end" layered feeling; The illustration of orange+branches and leaves adopts the style of "line drawing+bas-relief". The outline of orange is clear, the texture of peel is delicate, and the direction of branches and leaves and the curve of main logo form a "visual flow", which not only conveys the "fresh and natural" product characteristics, but also balances the overall layout. Successfully turned "an orange gift box" into a "carrier for conveying one's heart", which not only meets the scene requirements of "gifts", but also strengthens the brand's "high-end, natural" image.


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