狮动设计以豹头与礼帽的反差萌,强化品牌记忆点,主体形象——豹头的精准符号化,核心图形直接选用捷豹的标志性豹头,通过极简线条勾勒出豹的锐利眼神、鬃毛纹理和张开的獠牙,体现了动物本身的力量感与速度感,点睛之笔——礼帽的“拟人化”温度,豹头上方叠加一顶复古礼帽,是整个设计的“神来之笔”,赋予品牌“绅士般的力量”或“低调奢华”的人格化联想。通过“豹(品牌基因)+礼帽(圈层属性)+徽章(俱乐部荣誉)”的三重组合,构建了完整的信息链条:从“品牌符号”到“圈层文化”的完整叙事。
Lion design emphasizes brand memory, the accurate symbolization of the main image-leopard head. The core figure directly selects Jaguar's iconic leopard head, and outlines the leopard's sharp eyes, mane texture and open fangs through minimalist lines, which reflects the animal's own sense of strength and speed. The finishing touch is the "anthropomorphic" temperature of the hat. A retro hat is superimposed on the leopard head. Through the triple combination of "leopard (brand gene)+top hat (circle attribute)+badge (club honor)", a complete information chain is constructed: a complete narrative from "brand symbol" to "circle culture".


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