狮动设计将几何切割的立体形态为基础,既象征“探索未知”的科技精神,又暗合“智能制造”中“拆解-重组-创新”的产业逻辑;同时通过上下结构的堆叠,自然形成“办公大楼”的剪影,强化地域与产业属性的关联,实现“一形多义”的视觉传达。字母与图形的深度融合:将“ZZG”(中部智造谷)与“G”(高新区)的首字母解构并融入图形,蓝色立方体与橙色斜面的交错不仅构成字母的抽象形态;橙黄色则注入“开放活力”“成功喜悦”的情感温度,冷暖色对比既平衡视觉张力,又传递“硬科技+软服务”的双重定位。整体以“科技感”为视觉核心,以“智能制造”为产业锚点,以“无穷可能”为精神内核,通过“形态(盒子/大楼/手)- 符号(字母/∞)- 色彩(蓝/橙)”的三维联动,构建了一套“可解读、可感知、可传播”的品牌视觉语言。其设计不仅满足了基础的识别功能,更通过多重隐喻的叠加,让“中部智造谷”的品牌形象兼具科技硬实力与人文软实力。
Lion design is based on the three-dimensional shape of geometric cutting, which not only symbolizes the scientific and technological spirit of "exploring the unknown", but also coincides with the industrial logic of "disassembly-reorganization-innovation" in "intelligent manufacturing". At the same time, through the stacking of upper and lower structures, the silhouette of "office building" is naturally formed, and the relationship between region and industrial attributes is strengthened to realize the visual communication of "ambiguity". The deep integration of letters and graphics: the first letters of "ZZG" and "G" (high-tech zone) are deconstructed and integrated into the graphics, and the interlacing of blue cubes and orange inclined planes not only constitutes the abstract form of letters; Orange and yellow infuse the emotional temperature of "openness and vitality" and "success and joy".


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