重明鸟品牌委托狮动设计logo。狮动团队深度挖掘其“光明与守护”理念,以重明鸟神话为核心,匠心独运地将羽翼线条与日出轮廓融合,创新采用渐变色呈现光影流转。经3轮迭代,精准平衡品牌调性与视觉张力,最终logo既彰显文化底蕴又极具现代美感,获客户高度认可。
Chongmingbird brand entrusts Lion to design logo. The Lion Movement team deeply digs into its concept of "light and protection", takes the myth of the double-edged bird as the core, ingeniously blends the wing lines with the sunrise outline, and innovatively adopts gradient color to present the light and shadow flow. After three rounds of iteration, the brand tonality and visual tension were accurately balanced. In the end, the logo not only showed the cultural heritage but also had a modern aesthetic feeling, which was highly recognized by customers.
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