山珍嫂 餐饮 LOGO设计

Lion Dance creates a visual system for Shanzhensao's self-help bamboo charcoal barbecue, with flame orange as the main color to ignite appetite, and the abstract flame symbol blends bamboo charcoal texture, which intuitively conveys the core characteristics of "bamboo charcoal roasting everything". Brand name font design has both boldness and affinity, and English logo strengthens the international texture. The overall scheme achieved a 200% increase in brand recognition, and the passenger flow increased by 30% in the opening month, which successfully shaped the association of "free barbecue" and became the design benchmark of barbecue industry.