狮动团队深度解析品牌文化，"拙”，出自 - 《老子》：大道若屈，大巧若拙，大辩若纳。是“藏巧于拙”的东方造物哲学，追求自然的古朴器韵之美； “龙”，华夏文明的代表符号，《易经》首卦 - 乾卦卦辞：“元亨利贞”，诠释了其奥义：万物资始，生生不息的事物发展与生命长寿规律。拙龙堂，在后疫情时代，致力于探究器物与饮食与养生与时代，四者新的融合关系。回归食与家的连接，以器为媒，去追求情感与精神的丰富表达。以“拙龙堂”的深厚底蕴为灵感，创新运用流畅线条构建抽象龙形图腾，深棕色赋予品牌沉稳质感。设计中英文“ZHUOLONGHALL”与汉字呼应，简洁大气。客户对狮动精准捕捉品牌内核、打造独特视觉符号的能力高度赞赏，直言“设计远超预期，一眼就能感受到我们的文化精神”。
The lion movement team deeply analyzes the brand culture, which is "clumsy" and comes from "Laozi": if the road is crooked, if the big skill is clumsy, if the big argument is acceptable. It is an oriental philosophy of creation that "hides cleverness from clumsiness" and pursues the beauty of primitive simplicity and rhyme of nature; "Dragon", the representative symbol of Chinese civilization, the first divination in the Book of Changes-Gangua Gua Ci: "Yuan Henry Zhen", explains its meaning: everything begins, the endless development of things and the law of life longevity. Zhuolongtang, in the post-epidemic era, is committed to exploring the new fusion relationship between utensils and diet and health preservation and the times. Return to the connection between food and home, and pursue the rich expression of emotion and spirit with utensils as the medium. Inspired by the profound meaning of "Zhuolongtang", innovative use of smooth lines to build an abstract dragon totem, dark brown gives the brand a calm texture.
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