快酒洲为布局酒水零售新赛道,委托狮动团队打造品牌视觉标识。狮动紧扣“快选酒、畅体验”的业务内核,以字母“K”为核心图形,融合几何块面强化辨识度;绿色传递活力与信赖感,红色圆点点亮记忆焦点;中文书法笔意与现代字体结合,兼顾行业属性与先锋气质。交付后,多家新合作客户赞叹:“LOGO精准锚定酒水零售的活力感,又用符号化设计拉高记忆度。
In order to lay out a new track for liquor retail, Kuaijiuzhou entrusted the Lion Sports Team to create a brand visual identity. Lion Motion closely follows the business core of "quick wine selection and smooth experience", takes the letter "K" as the core graphic, and integrates geometric blocks to enhance recognition; Green conveys vitality and trust, and red dots light up the focus of memory; Chinese calligraphy is combined with modern fonts, giving consideration to industry attributes and avant-garde temperament.
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