狮动以“国潮+汉堡”为核心逻辑，将财神文化与汉堡形象创新融合：戴官帽、持铜钱的拟人化汉堡IP鲜活吸睛，搭配泼墨感“唐堡”书法字与红金主色调，既锚定“中式汉堡”差异化定位，又借传统符号唤起文化共鸣。新客户调研时直言：“狮动把国风玩出年轻感，LOGO一眼记住、还能讲透品牌故事，设计功力太绝！”
Lion Movement takes "National Tide+Hamburg" as its core logic, and innovatively integrates the culture of God of Wealth with the image of Hamburg: the personalized Hamburg IP with official hat and copper coins is vivid and eye-catching, with the ink-splashing "Tangbao" calligraphy character and the main color of red and gold, which not only anchors the differentiated positioning of "Chinese hamburger", but also evokes cultural resonance with traditional symbols.
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