客户委托狮动为卤味品牌设计logo，要求突出传统风味与现代感。狮动以“21味”为核心，采用浑厚书法字体传递工艺底蕴，搭配“21 Flavors”英文强化国际视野，右侧橙色圆框“本味卤菜”形成视觉焦点，鲜明对比中凸显品牌活力。客户对设计成果赞不绝口，认为狮动精准捕捉行业特质，以创新形式诠释卤味文化，显著提升品牌记忆度，直呼“这就是我们想要的味道”！
The Lion Movement team conducted in-depth research on the industry trends and brand concepts, with vibrant orange as the main color, created an embarrassing cartoon bear image, and held a spoon to convey the pleasure of dining. Innovative use of "auspicious | food | bear" separate design, with pinyin to strengthen recognition. Simple and bright visual language fits the light food track accurately, and customers are full of praise for the design ability of Lion.
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