狮动为中式养生品牌“竹山书书”打造乌鸡调理汤包装。狮动锚定“新国潮养生”调性，以古风仕女插画传递东方温婉，暖橘主色适配食补属性、唤醒温润感；辅以传统纹样点缀，现代排版平衡古韵与辨识度。设计让产品在终端货架快速突围，既强化“中式养生”记忆标签，又借文化共情触达年轻客群，上市后复购与品牌好感度双升，尽显狮动对中式品牌视觉赋能的精准功力。
Lion moves to make black-bone chicken soup packaging for Chinese health brand "Zhushan Shushu". The lion moves to anchor the tonality of "keeping in good health in the new national tide", and conveys the warmth of the East with the illustrations of ancient ladies. The main color of warm orange adapts to the property of food supplement and awakens the sense of warmth; Complemented by traditional patterns, modern typesetting balances ancient rhyme and recognition. The design allows products to break through the terminal shelves quickly, which not only strengthens the memory label of "Chinese health preservation", but also reaches young customers through cultural empathy. After the listing
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