狮动设计以六边形框架为基底-稳定与信赖的空间象征,直接呼应房地产行业对“安全”“坚固”“长久”的核心诉求。框架的橙黄色渐变(从暖橙到亮黄)既传递出“黄金价值”(呼应“金家”的“金”),也暗示阳光、温暖的居住氛围,符合“家”的情感属性。“立体箭头”与“屋顶”意象——向上生长与居住属性,关联“置业”的核心业务(住宅、房产),强化“为客户构建家园”的品牌定位;整体通过框架(行业属性)+ 向上符号(发展愿景)+ 家的意象(情感共鸣)+ 价值色彩(品牌定位),将房地产行业的“理性价值”(安全、增值)与“感性需求”(家、温暖)融为一体。
Lion design is based on hexagonal frame-a spatial symbol of stability and trust, which directly echoes the core demands of the real estate industry for "safety", "firmness" and "permanence". The gradual orange-yellow transition of the frame (from warm orange to bright yellow) not only conveys the "gold value" (echoing the "gold" of "Jin family"), but also implies the sunny and warm living atmosphere, which accords with the emotional attribute of "home". The image of "three-dimensional arrow" and "roof"-upward growth and residential attributes, related to the core business of "home ownership" (housing and real estate).



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