凯益克(聚焦眼镜零售领域的创新品牌)委托狮动设计品牌标识。狮动团队紧扣行业特性,以活力橙传递时尚感与消费亲和力;中英文字体融合现代简约风格,英文“KAIYIKE”通过字母弧度优化(如“Y”巧妙呼应眼镜轮廓意象)强化记忆点,中文“凯益克”线条利落兼具文化辨识度,两侧横线则平衡视觉重心。“LOGO把行业特质与品牌个性‘译’成了直观符号。
Kaiyike (an innovative brand focusing on the field of glasses retail) commissioned Lion Motion to design the brand identity. Lion Sports Team closely follows the characteristics of the industry, and conveys fashion sense and consumption affinity with vitality orange; Chinese and English fonts combine modern minimalist style, English "KAIYIKE" strengthens memory points through letter radian optimization (such as "Y" cleverly echoes the outline image of glasses), Chinese "Kai Yike" lines are neat and culturally recognizable, and horizontal lines on both sides balance the visual center of gravity.


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