得力集团委托狮动设计完成家清系列包装的插画创作、标签设计及产品渲染图开发。狮动团队立足品牌年轻化战略，通过2000+消费者调研数据，提炼“自然治愈”视觉核心，构建融合国潮插画体系与功能化标签系统。插画设计上，以生态线条与低饱和色系打造差异化风格，精准匹配产品功能场景；标签采用模块化布局，结合环保可降解材质工艺强化实用性与辨识度。在3D渲染环节，运用动态光影技术真实还原材质细节，通过30+次迭代优化呈现产品立体质感。项目全程执行敏捷开发模式，15天完成6套主题方案、数十款标签设计及全系列渲染图，实现创意提案到落地生产的零误差交付。最终包装助力产品线终端溢价率达25%，得力高度认可狮动“兼具艺术表现与商业洞察的设计执行力”，评价其为“战略级合作伙伴”，持续深化品类创新合作。
Deli Group partnered with Lion Motion Design to revamp its homecare series packaging, focusing on illustration, labeling, and 3D rendering. Leveraging 2,000+ consumer insights, Lion Motion crafted a "Nature Therapy" visual theme blending traditional Chinese aesthetics with functional labeling. Illustrations featured ecological lines and muted tones, while modular labels used eco-friendly materials. Advanced dynamic lighting in 3D rendering achieved material realism through 30+ iterations. Executed via agile development, the team delivered six theme sets, dozens of labels, and full renders in 15 days with zero production errors. The packaging drove 25% premium pricing, earning Lion Motion recognition as Deli's "strategic partner" for merging artistic vision with commercial impact, deepening future innovation collaborations.
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