狮动以卡通青蛙为核心载体：鲜亮绿色呼应电商生鲜属性，咧嘴笑+腮红塑造热情亲和感，单脚跃起姿态契合“LET'S GO”的行动号召；品牌名“哇哇来购”谐音“哇塞购物”，趣味化记忆点精准锚定电商消费场景。整套设计用萌趣张力打破采购类品牌刻板印象，让“轻松选、快乐购”的情感价值与视觉符号深度绑定，展现狮动从行业属性到用户心智的精准设计力。
Lion moves with cartoon frogs as the core carrier: bright green echoes the fresh attributes of e-commerce, grins and blushes create a warm and friendly feeling, and the gesture of leaping on one foot fits the call to action of "LET'S GO"; The brand name "wow to buy" is homophonic "wow shopping", and the interesting memory points accurately anchor the e-commerce consumption scene. The whole set of design breaks the stereotype of purchasing brands with cute tension, deeply binds the emotional value of "easy selection and happy purchase" with visual symbols, and shows the precise design power of Lion from industry attributes to users' minds.
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