狮动设计以红色图形的“扳手轮廓”隐喻直接关联维修场景,以工具形态传递“专业技艺”的品牌根基。“圆形车头”概括,简化但极具识别度。匠-专业工匠精神——直接关联“车匠”的核心身份(维修师傅),强调“技术过硬、注重细节”的服务本质,符合消费者对“汽车维修”的核心需求(可靠、专业)。传递“专注汽车服务的手艺人”的定位,符合中国消费者对“工匠”的信任。红色图形占据视觉中心,通过“工具感+汽车感+生命感+全球感”的复合隐喻,将抽象品牌承诺(专业、行业、发展、国际化)转化为具象视觉记忆点。
Lion design directly relates the maintenance scene with the metaphor of "wrench outline" in red figure, and conveys the brand foundation of "professional skills" in the form of tools. The "round front" generalization is simplified but highly recognizable. Craftsman-professional craftsman spirit is directly related to the core identity (maintenance master) of "automobile craftsman", emphasizing the service essence of "excellent technology and attention to detail", which meets the core demand of consumers for "automobile maintenance" (reliability and professionalism). Passing on the position of "craftsman who focuses on automobile service" accords with the trust of China consumers in "craftsman".



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