狮动设计以维吾尔族儿童的卡通形象为主体,头戴绣花纹的小花帽(朵帕),身着红棕色底、布满几何图案的民族服装,袖口与衣缘的花纹细节清晰。这种强民族识别性的视觉符号,直接关联“库尔勒=新疆”的地理认知,瞬间建立“地道原产”的信任度。儿童的肢体语言充满活力与童趣,既模拟了“采摘瞬间”的鲜活感,也传递出“丰收喜悦”的情绪,让消费者直观联想到“新鲜采摘”的场景。用场景化插画强化“天然好果”的品质联想。蜿蜒的蓝绿色河流、远处层叠的浅绿山脉、天空中半圆的暖黄色太阳,共同编织出“高原河谷、日照充足、水源丰沛”的黄金产地画像,用视觉语言回答了“库尔勒香梨为什么好”。精准传递了“库尔勒原产、自然新鲜、健康美味”的产品价值,同时通过儿童形象的活力感与场景的温馨感,激发消费者的情感共鸣。
Lion design takes the cartoon image of Uygur children as the main body, wearing a small flower hat (DOPA) with embroidered patterns, and wearing a national costume with a reddish-brown background and geometric patterns. The details of cuffs and skirts are clear. This visual symbol with strong national identification is directly related to the geographical cognition of "Korla = Xinjiang" and instantly establishes the trust of "authentic origin". Children's body language is full of vitality and childlike interest, which not only simulates the fresh feeling of "picking moment", but also conveys the emotion of "harvest joy", which makes consumers intuitively associate with the scene of "fresh picking".


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