狮动采用了从‘掼’字锐利的撇捺中迸发的力量感,到‘蛋’字圆润结构暗藏的智慧平衡,线条的粗细对比如筹码堆叠般张弛有度,墨色深浅恰似牌局博弈的明暗交锋。我们让品牌灵魂跃然于字,让观者一眼便读懂‘掼蛋’世界中的竞技魅力与酣畅淋漓。将抽象笔画与图片具象元素(筹码、牌局明暗)结合,构建画面联想,呼应图片中的奢华竞技氛围。品牌价值植入通过“策略凝练”“智慧平衡”等词,传递“掼蛋”不止于娱乐,更蕴含智力对决的品牌调性。
The lion moves from generate's sense of power in the sharp flick of the word "slap" to the hidden wisdom balance in the rounded structure of the word "egg". The thickness of the lines is relaxed like a stack of chips, and the depth of ink is like a light-dark confrontation in a game of cards. We let the soul of the brand leap from words, and let the audience understand the competitive charm and hearty in the world of' whipped eggs' at a glance. The abstract strokes are combined with the concrete elements of the picture.



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