狮动采用了楼梯元素象征层层递进的上升路径,叶片随阶梯生长暗示生命力与动态发展,呼应“楼下”品牌在行业中的成长愿景。螺旋楼梯的古典美感提升品牌质感,暗示空间探索的趣味性。幼苗=新生与活力:独立幼苗图像强化“发展成长”主题,与酒吧目标受众(年轻群体)对活力、创新的期待契合,暗示品牌如新生力量般充满可能,绿色+半圆=包容与生机:绿色主色调传递自然、放松的氛围,半圆结构包容内部元素,隐喻酒吧作为多元文化交汇空间的包容性。狮动设计通过将楼梯、植物成长元素与品牌名称深度融合,既直观传达“楼下”的空间指向,又以抽象意象构建品牌生命力与活力感。
Lion adopts the stair element to symbolize the progressive ascending path, and the growth of leaves with the stairs implies vitality and dynamic development, echoing the growth vision of "downstairs" brand in the industry. The classical aesthetic feeling of spiral stairs enhances the brand texture and implies the interest of space exploration. Seedling = new life and vitality: the independent seedling image strengthens the theme of "development and growth", which is in line with the expectation of vitality and innovation of the target audience (young group) of the bar, suggesting that the brand is as full of possibilities as a new force.


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