狮动提取其首字“DJ”及篆书“水”字进行设计,篆书为传统书法字体,赋予品牌历史感和文化底蕴,增强信任感。。中间融入江流水流元素,同时符合丹江水务集团自来水公司、污水处理厂运营,城市与农村自来水管网维护、承接水库河道清淤工程行业属性。融入抽象的手的形态,代表合作共赢、平等互利、投资等含义,符合集团项目投资、建设投资行业属性。融入祥云水花元素,吉祥如意,表达对集团的美好愿景。此款LOGO设计通过多元图形元素的组合,实现了品牌识别、业务传达、文化共鸣的三重目标.
Lion moves to extract its initials "DJ" and seal script "water" for design. Seal script is a traditional calligraphy font, which gives the brand a sense of history and cultural heritage and enhances trust. . The middle part is integrated with river water flow elements, and at the same time, it conforms to the industrial attributes of Danjiang Water Group's water supply company and sewage treatment plant operation, urban and rural water supply pipe network maintenance, and undertaking reservoir river dredging projects. The form of abstract hand represents the meanings of win-win cooperation, equality and mutual benefit, investment, etc.


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