狮动设计将品牌缩写「HM」作为视觉锚点，采用简洁字体强化品牌辨识度。字母组合的几何化处理，既体现现代企业的专业感，又通过线条的流动感隐喻「资源高效流通」的核心理念。红色与黄色渐变箭头突破框架，象征物资运输的「高效、直达与活力」，指向性设计传递「惠民」的使命必达感。抽象手型以向上姿态融入，将「服务温度」具象化，传递品牌「以人为本，托举民生福祉」的价值承诺。此次设计以「精准传递品牌价值，强化视觉记忆点」为核心目标，通过多元符号的创意融合，塑造了一个兼具行业属性与情感共鸣的标识。
Lion design takes the brand abbreviation "HM" as the visual anchor, and uses simple fonts to enhance brand recognition. The geometric treatment of letter combination not only reflects the professional sense of modern enterprises, but also metaphors the core concept of "efficient circulation of resources" through the sense of line flow.The red and yellow gradient arrows break through the frame, symbolizing the "high efficiency, directness and vitality" of material transportation, and the directional design conveys the sense of mission of "benefiting the people". The abstract hand shape is integrated with an upward attitude.
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