狮动采用圆形设计：象征 completeness 和 unity，给顾客一种安心、可靠的感觉。文字设计：“益购乐选”直接传达品牌理念——有益的购物，快乐的选择，贴合生活超市的购物体验。绿色代表自然、健康，契合生活超市主打的生鲜食品与健康生活方式，整体圆形设计寓意圆满与和谐，内部文字“益购乐选”清晰易读，其中“益”与“乐”字的橙色点缀，增加了视觉层次感，传达出愉悦的购物体验。
Lion adopts a circular design: it symbolizes completeness and unity, giving customers a feeling of peace of mind and reliability. Text design: "Yi Gou Le Xuan" directly conveys the brand concept-beneficial shopping, happy choice, and fitting the shopping experience of lifestyle supermarket. Green represents nature and health, which is in line with the fresh food and healthy lifestyle featured in lifestyle supermarkets. The overall circular design implies perfection and harmony.
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