狮动设计以卡通化白鸭为原型,头戴中式厨师帽,身着红色对襟唐装(点缀金色盘扣),手持筷子与托盘,盘中盛放切片烤鸭,嘴角上扬呈微笑态,眼神灵动亲切。形象融合“厨师专业性”与“亲和力”,传递品牌对烤鸭工艺的专注及对顾客的欢迎。采用暖橙色圆形环绕主体,象征团圆、美满(与“福”字呼应),同时增强视觉聚焦度,凸显品牌活力。LOGO中微笑的鸭子形象与暖色调,将抽象的“福”具象化为“美味带来的满足感”,狮动通过“唐装厨师鸭”这一超级符号,将“地域特色+工艺属性+情感价值”三重内核熔铸于LOGO中。图形上以拟人化拉近与消费者距离,文化上用中式元素唤醒传统记忆,寓意上借“满”“福”传递生活愿景,成功塑造出既有地道中国味、又具现代商业辨识度的品牌形象。
Lion design is based on the cartoon white duck, wearing a Chinese chef's hat, a red double-breasted Tang suit (decorated with gold buttons), holding chopsticks and a tray, in which sliced roast duck is placed. The corners of the mouth are smiling and the eyes are smart and kind. The image combines "chef professionalism" and "affinity" to convey the brand's focus on roast duck technology and welcome to customers. Adopt a warm orange circle around the main body, symbolizing reunion and happiness (echoing the word "fu"), at the same time enhancing visual focus and highlighting brand vitality. The smiling duck image and warm colors in LOGO concretize the abstract "blessing" into "the satisfaction brought by delicious food".


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