狮动设计将主体为Q版古代掌柜形象，头戴红色瓜皮帽（缀金色顶饰），面部线条圆润，八字胡与笑眼传递亲切市井感，服饰采用传统交领设计，红色主调搭配黄色镶边，强化中式喜庆氛围与“掌柜”身份认知，呼应“古代掌柜”的文化内核。左手持卷轴招牌，右手竖大拇指，动态生动且具互动感，既体现掌柜热情好客的性格，又暗合“点赞口味”的用户口碑，红色（象征火锅的热辣、热情，黄色（辅助色）代表温暖与食欲，整体色调浓郁鲜明，符合火锅品类刺激感官的特性；在中式文化中亦有“红火兴旺”的吉祥寓意，贴合餐饮品牌的商业诉求。狮动设计的“丑掌柜”LOGO以中式文化为根、火锅品类为魂、情感互动为桥，通过IP化人物塑造、传统符号创新应用及色彩心理学的精准运用，既鲜明传递了“古代掌柜经营地道火锅”的品牌定位，又以生动形象和亲和力打动消费者，实现了“文化底蕴+商业价值+用户共鸣”的三重统一。
Lion design will be dominated by the Q version of the image of an ancient shopkeeper, wearing a red melon hat (decorated with gold top ornaments), with rounded facial lines, a moustache and smiling eyes conveying a cordial sense of the city, and the traditional collar design will be adopted in the costume, with the red theme matched with yellow edging, which will strengthen the Chinese festive atmosphere and the identity of the "shopkeeper" and echo the cultural core of the "ancient shopkeeper". The scroll signboard is held in the left hand and the thumb is erected in the right hand, which is dynamic, vivid and interactive. It not only reflects the warm and hospitable character of the shopkeeper, but also coincides with the user's reputation of "like the taste" (as shown by the symbol of "like the gesture" in the remarks). Red (symbolizing the hotpot's hotness and enthusiasm, yellow (auxiliary color) represents warmth and appetite, and the overall color tone is rich and bright, which is in line with the characteristics of hot pot category stimulating the senses;
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