狮动设计将 “红色大鼓变形” 为创意主体，将传统鼓元素与现代设计语言结合：鼓身为圆形轮廓，内部以渐变红色填充，边缘线条流畅且富有动感，既保留了传统大鼓的形态特征（如鼓面的圆形和鼓身的包裹感），又通过简化抽象增强了视觉记忆点。红色作为主色调，传递出热情、活力与传统文化底蕴（鼓常与节庆、鼓舞相关联），符合“大鼓”品牌名称的文化联想。播放键的锐角设计打破了圆形鼓身的柔和感，象征新媒体行业的“传播、启动、动态输出”特性，实现传统文化与现代传媒的视觉平衡。通过“大鼓变形+播放键”的组合，既突出“大鼓”的文化基因，又精准传达“新媒体”的传播属性，实现“传统IP现代化”的品牌定位。
Lion Design takes the "red drum deformation" as the creative subject, and combines the traditional drum elements with modern design language: the drum has a circular outline, the interior is filled with gradient red, and the edge lines are smooth and dynamic, which not only retains the morphological characteristics of the traditional drum (such as the roundness of the drum surface and the wrapping feeling of the drum body), but also enhances the visual memory point by simplifying the abstraction. As the main color, red conveys enthusiasm, vitality and traditional cultural heritage (drums are often associated with festivals and encouragement), which conforms to the cultural association of the brand name of "Dagu".
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