狮动设计以鸭首冠戴「小帽掌柜形」红顶帽,借鉴清代官帽轮廓,金圈镶边如御赐令牌,既暗合“乾隆年代”的尊贵基因,又以萌化鹰嘴、圆眼造型打破传统严肃感,传递亲切市井气。背景采用“手撕烤鸭成色”的暖橙渐变,佐以明黄弯眉、朱红披领,视觉上唤醒焦糖脆皮的味觉联想,传统色谱与餐饮属性无缝衔接。“乾隆年代”四字以颜体为骨、魏碑为锋,笔锋顿挫如烤鸭酥皮裂纹;辅以烫金“老北京手撕烤鸭”圆章,仿佛老字号当铺的印信,中式排版的秩序之美跃然纸上。当百年烤鸭香邂逅宫廷雅韵,狮动设计以笔墨为刀,刻绘出一场舌尖上的东方复兴。
Lion design uses the duck's head crown to wear a "small hat and shopkeeper-shaped" red top hat, drawing lessons from the outline of the official hat in Qing Dynasty, and the gold ring is edged like a royal token, which not only coincides with the noble gene of the "Qianlong period", but also breaks the traditional sense of seriousness with the cute eagle mouth and round eyes, and conveys a cordial and popular atmosphere. The background adopts a warm orange gradient of "hand-torn roast duck color", with bright yellow curved eyebrows and scarlet lapels, which visually awakens the taste association of caramel crispy skin, and the traditional chromatography is seamlessly connected with the catering attributes. The word "Qianlong Age" takes Yan as the bone.


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