狮动设计采用馨原美」三字直接点题，“馨”：关联“新鲜香气”，符合生鲜产品“鲜活”的感官体验；“原”：强调“原产地/原生态”，解决生鲜消费中“来源可靠”的核心痛点；“美”：指向“品质佳、外观好”，契合消费者对“优质生鲜”的期待。 用“生鲜感”颜色占领认知，传递“温暖、放心”的情绪。用土地→植物→果实的逻辑，模拟了“种植-生长-成熟”的农业流程，让消费者瞬间联想到“从田间直达餐桌”的新鲜；圆润的椭圆形轮廓+粗体但柔和的字体，像一枚“家的印章”，传递“温馨、可靠”的感觉，让品牌“说话”，让消费者“秒懂”。
Lion design uses the word "Xin Yuan Mei" to directly point out the topic. "Xin" is related to "fresh fragrance", which accords with the sensory experience of fresh products. "Original": emphasize "origin/original ecology" to solve the core pain point of "reliable source" in fresh consumption; "Beauty" refers to "good quality and good appearance", which is in line with consumers' expectation of "high quality fresh food". Occupy cognition with the color of "freshness" and convey the emotion of "warmth and reassurance". Using the logic of land → plant → fruit, the agricultural process of "planting-growing-ripening" is simulated.
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